Greenway Wins 2025 BBB Torch Award for Ethics — What It Means for San Diego Homeowners

Greenway Landscape Design & Build is honored to share that we earned the 2025 BBB Torch Award for Ethics in the Southwest Region on Tuesday, September 9, at the La Jolla Marriott Ballroom in San Diego, CA. More importantly, this recognition reflects how we serve homeowners—through integrity, transparency, and long-term follow-through.

Greenway Named Winner of the 2025 BBB Torch Award for the Southwest Region| Landscape Contractor San DiegoWhy This Award Matters to San Diego Homeowners

The BBB Torch Award for Ethics program honors businesses that go above and beyond to operate with integrity and strengthen marketplace trust. In other words, it recognizes companies that lead with integrity, treat stakeholders fairly, and positively impact their communities.

This recognition celebrates how Greenway does business: with integrity, transparency, and care for people—our clients, our team, our vendors and trade partners, and the San Diego community we love. Because of that, homeowners can expect a process that feels clear, accountable, and respectful from start to finish.

Why this matters: You’re trusting a contractor with your property, your budget, and your schedule. Because of that, ethics shows up in the details—clear scope, clean change orders, and follow-through.

This honor reflects the values our family has built Greenway on,” said Scott Lawn, Co-Owner of Greenway Landscape Design & Build. “Ethics, transparency, and respect—for our clients, our team, our vendors, and our neighbors—guide every decision we make.”

In addition, this award reinforces a standard we hold ourselves to on every project—clear communication, documented scope, and consistent follow-through.

As a second-generation owner, I’m proud that our commitment to doing the right thing is non-negotiable,” added Alex Lawn, Co-Owner. “It shows up in clear scopes and pricing, safe jobsites, accountable partners, and service long after a project wraps. That’s how trust is earned.”

To earn this award, winning businesses must demonstrate an outstanding commitment to ethics and trust—through leadership character, an authentic internal culture, strong customer relationships, and meaningful community impact.

Greenway Landscape Design & Build is a San Diego–based and family-owned, full-service residential landscape design-build firm that has been creating outdoor spaces with craft, clarity, and care since 1992. From first sketch to final walkthrough, Greenway manages the entire process—design, permitting, build, and project completion—so homeowners have a single accountable partner. As a result, communication stays clean and responsibilities stay clear.

What This Award Means for San Diego Homeowners

  • First, clear scopes & pricing: written proposals, transparent change orders, no surprises.

  • Next, safety & stewardship: clean jobsites, respectful crews, code-compliant work.

  • Also, accountable partners: we hold ourselves and our partners to the same high bar.

  • Finally, follow-through: we’re here after project wrap for care, warranty, and questions.

Family-Owned. Local. Values-Driven.

Greenway is a local, family-owned firm led by Scott Lawn and his son Alex Lawn. Their day-one commitment: everyone we interact with is treated with respect—from homeowners and HOAs to vendors, inspectors, and neighbors. It’s how trust is built—and that’s exactly why this award is so meaningful to us.

Greenway’s Core Residential Landscape Services.

With that in mind, here’s a quick look at the core ways we serve San Diego homeowners:

  • Landscape Design & Project Planning — concept to construction plans.
  • Hardscape Construction — pavers, concrete, retaining & garden walls, steps, walkways.
  • Outdoor Living — fire pits & fireplaces, outdoor kitchens & dining spaces, patio covers/pergolas, putting greens, sports & bocce ball courts, water features and more.
  • Water Features — fountains, streams, ponds, and modern water elements.
  • Water Smart Irrigation & Drainage Solutions — code-compliant & site-specific.
  • Planting & Turf — drought-wise planting, sod, and synthetic turf.
  • Landscape Lighting — path, accent, and architectural lighting.
  • Project Management & Permitting — schedule, inspections, and close-out documentation.
  • Greenway Soil Health Solutions — soil testing and diagnostics; amendment plans (organic matter, minerals, biology); remediation for compaction/drainage; and quarterly soil-health programs that utilize Greenway’s proprietary 100% Organic Liquid Application (combining the benefits of Liquid Aeration, Liquid Fertilization & Water Retention Technology) to improve plant vitality, water efficiency, and long-term landscape performance.

Ethics in Action: Two Quick Examples

  1. Transparent Alternatives When Conditions Change

    When site conditions uncovered a drainage issue mid-build, our team paused work, documented the finding, and presented three clear options with cost and timing impacts. Therefore, the homeowner could choose with confidence—and they selected the long-term solution so the landscape performs as beautifully as it looks.

  2. Soil-First Water Stewardship

    A North County San Diego homeowner reached out to Greenway to find a solution for their struggling lawn, unhealthy plants, and an over-the-top water bill due to overwatering. Instead of quick fixes, we recommended a 100% organic, soil-focused program (liquid aeration + fertilization + water retention) to prioritize plant health and conserve water. As a result, within six months the homeowner saw a 45% reduction in outdoor watering (results vary), along with deeper roots and less runoff.

With Gratitude

To our clients, partners, vendors, and neighbors—Thank You! The BBB Torch Award for Ethics recognizes you too. We’re excited for what’s ahead and committed to raising the bar for residential landscaping in San Diego.

If you’re ready, we’d love to help you plan your outdoor space. Book a consult, call (858) 486-8277, or email office@greenwaysd.com.Ready to plan your outdoor space?
Explore our Design-Build Process, view recent work in the Project Gallery, or check our Service Areas.

Join Our Greenway Newsletter

Sign up for our monthly newsletter to get landscape service discounts, project inspiration, and amazing educational guides to creating a beautiful San Diego landscape.

Name(Required)